1. Of the seven general environmental factors discussed in Chapter 2, select the top two factors in your opinion have the greatest impact on U.S. Broadcasting & Cable industry? Why are these two factors so important in this industry?

2. As we learned in Chapter 2, understanding the five forces that affect the attractiveness of an industry is important to identify the sources of competitive advantage. After you read the report on U.S. Broadcasting & The cable industry, which factors among the five have the greatest impact in this industry? In your opinion, do you think the U.S Broadcasting & Cable industry is an attractive (profitable) industry to be in?

Answer rating: 100% (QA)

1 Seven Environmental Factor 1 Demographic 2 Economic 3 politicallegal 4 socio culture 5 Tech... View the full answer