1. Organic Eats is a restaurant that caters to the needs of a small percentage of highly health-conscious consumers. It has an all-organic, vegan menu. Since there are very few restaurants that offer the same unique services, customers are willing to pay a premium price for its products and services. What generic business level strategy best describes Organic Eats BLS and why?

2. Pauls Bottom of the Barrel Beer is a brewery that sells inexpensive beer. Pauls purchases it supplies in huge quantities from the lowest cost supplier and produces large quantities of one type of beer. Generally, Pauls customers purchase beer for large functions where taste and quality are not very important. What generic business level strategy best describes Pauls Bottom of the Barrel Beer and why?