1. Outside the home campaign - Hoarding and direct on-screen marketing in all markets to create brand hype plus customer satisfaction messages. Play video messaging from the company and unique customer and supplier experiences.

2. Radar based message - to contact customers based on their proximity to the delivery vehicle on the go. They will receive a popup notification about our presence and also a reminder of what's in their wagons.

The application will function by the consumer receiving a notification on his phone that we are close to his area and that, depending on whether he was interested and activated notifications in the application in order to receive the most recent appearance of us in the market, the application will function.

3. Social Media Campaign - The Company has already launched its social media pages on various platforms. This will be followed by all the inside stories about the business, exciting promotions, and a contest to win free food.

Type of Promotion and Advertising	The cost
Radar based message	5,000
Social Media Campaign	2,000
Outside the home campaign	1,000

 

Promotional Strategies Promotional Strategies Frequency Annual Budget Social Media Promotion Daily 600 R.O. (Facebook, Twitter, Instagram) Customer Referral Incentive Daily 6000 R.O. (10 referrals a month) Program Promotional Gifts 100 R.O. During the opening only (first month of operation) Daily Email Marketing NA Customer Loyalty Program Daily NA Banner Daily 100 Total Amount Note: 1) Promotional Strategies could be : social media promotion, product giveaways and samples, customer referral incentive program, promotional gifts, after-sales customer survey, email marketing, event sponsorship, customer loyalty program, print ads / newspaper, tv ads/ paid ads, billboard / banner 2) Frequency could be: once a month, once every quarter, twice a year, every month, once a year. 3) Student has to write two paragraphs summary of the promotional strategies highlighting the why and the how of the strategies.