Question: 1.- Pick any industry segment. Propose how a company could perform Porters five forces analysis and explain with 1-2 points for each element. Then look

1.- Pick any industry segment. Propose how a company could perform Porters five forces analysis and explain with 1-2 points for each element. Then look at the two external elements (letters) of a SWOT analysis for the same company in that industry segment and suggest 2 elements for each letter that could be of relevance, based on your general knowledge and assumptions about the industry.

2.- All marketers want to provide value to their customers; however, this is an ongoing challenge. How can marketers approach this challenge, and understand what is value for their customers?

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