1. Platforms

Present a descriptive overview of the specific platforms used by Toyota.

2. Breadth and depth

Present a descriptive overview of the presence of Toyota. Do they have a deep digital presence, or a shallow digital presence? This is a matter of judgement. However, consider, for example, the difference in digital presence between McDonalds and Red Rooster one has a far deeper and broader digital footprint.

3. Stakeholders targeted

Present a description of the targeted audience of the digital strategy and presence.

4. Currency

Present an overview of the Toyota corporation strategy to show is relevance to the current market/sector. Is the digital presence of Toyota up-to-date? Or is it dated?

5. Initial impressions

In this section you should take the position of a stakeholder and comment on the appropriateness of the digital strategy. Is it impressive? Does it provide all the information you require as a customer? What is presented/done well? What is lacking?