$1.$ Please briefly explain what problem Barbie faces and why she sees it$?2.$ Does Barbie's branding strategy need to be adjusted? Should the emphasis be on personality or psychological connection, brand purpose and core values, or cultural brand strategy? $3.$ Who makes the purchase decision for Barbie? Parents? child? $4.$ What brand equity does Barbie have? To whom do these assets matter? Which assets have the potential to become $"$IP$"?$ Possible extension directions?