Question: 1. Please describe yourself demographically. - Does this have any bearing on your purchase patterns? - How could a marketer find out about you in

1. Please describe yourself demographically. - Does this have any bearing on your purchase patterns? - How could a marketer find out about you in a demographic sense? - Describe one purchase occasion where a demographic dimension had an impact on your purchase decision.

2. Please give an illustration of a product that they have a strong attachment for and explain the relationship. How did this relationship develop?

3. Have students describe the characteristics of their virtual communities.: How do these interactions shape your consumption behaviors?

4. Please give some examples of social media platforms you use and offer examples of brands you interact with via social media.: How do these interactions relate to your relationship with the brand?

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