Question: 1) Please do a SWOT analysis for IMAX. After listing your SWOT factors, please also discuss the implications for the company. 2) Please segment the

1) Please do a SWOT analysis for IMAX. After listing your SWOT factors, please also discuss the implications for the company.

2) Please segment the market for IMAX and describe its targeted segment(s).

3) Use the four action framework from the textbook to describe how you are going to build competitive advantages for IMAX in the market.


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