1. Please make any numerical statistics or a precise analysis, both requested by the instructions for this discussion

Statistics play a vital role in advertising, from market research to design to campaign testing. Business owners can use statistics to identify the best consumers to target and the most cost-effective ways to target them. But statistical evaluations are complex, so hire a professional market research firm to handle your pre-and post-campaign research if your budget allows.

Advertisers must be picky about how and where they implement their advertising efforts. To that end, market researchers use statistical evaluation to identify consumers' needs, wants, and buying habits, hoping to hone in on a profitable segment of the population, according to the book "Business Statistics" by J. K. Sharma. Called the "target market," this segment will be the campaign's focus. Statistical evaluation of data gleaned from surveys, questionnaires, and focus group interviews helps market researchers tell clients which consumer segments are worth advertising to and which are not cost-effective targets.

After completing an advertising campaign, market researchers study the target consumers again, this time to determine whether the campaign was effective, according to the book "Business Statistics for Contemporary Decision Making" by Ken Black. A common approach is to ask consumers how they feel about an issue or company before the campaign and then ask the same question after. Researchers can determine the significance of any shifts in consumer opinion using statistical evaluation methods. Such statistical analyses provide insights into which advertising methods are most effective, allowing advertisers to improve future efforts.