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Normative ethics is concerned with what is morally right and wrong. Normative business ethics is the study of how organizational decision makers should approach an issue. The purpose is to develop criteria for every possible ethical issue or dilemma in business life (Business Ethics: Normative, Positive, and Practical). A normative approach in business ethics focuses on the standards of behavior within the company and the industry and is concerned with general ethical values applied to business. These rules and standards are based on individual moral values and the collective values of the organization. Organizations develop a set of core values which are central to the organization and provide guidance about appropriate conduct and directions for action. Most companies incorporate stakeholder objectives into their corporate core values. Normative business dimensions are ingrained in social, political and economic institutions and the recognition of stakeholder claims. Institutions establish a foundation for normative values. The