Question: 1 point Competitive analysis begins with identifying key competitors - entities with offerings positioned to satisfy the same need of the same target customers. Competitors

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Competitive analysis begins with identifying key competitors

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entities with offerings positioned to satisfy the same need of the same target customers. Competitors are typically defined relative to the specific needs of a given consumer segment, rather than simply defined based on the industry in which the company operates.

True

False

1 point Competitive analysis begins with identifying key competitors - entities

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