Question: 1 point How do combiners make compromises in developing the marketing mix? Combiners look for similarities in the submarkets and try to extend or modify
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How do combiners make compromises in developing the marketing mix?
Combiners look for similarities in the submarkets and try to extend or modify the basic offering.
Combiners identify two or more segments and treat each as a separate market with differences.
Combiners look for operational markets that are homogenous within and heterogeneous in between.
Combiners include demographic dimensions such as age, sex, income, location, and family size.
Combiners pick one of the many homogenous market segments as the firm's target market.
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