1 point lan sells Koch processing, packaging, and labeling equipment to supermarkets, delicatessens, bakeries, and other businesses that prepare food for sale to final consumers. He has written a series of articles on market trends within the food industry that have appeared in a number of trade journals. Since lan does not get paid for writing these articles, why does he most likely do it? * As an expert, he will now only have to visit qualified prospects. Becoming an expert is a good way of prospecting. According to the law of averages, becoming an expert will provide him with a certain percentage of guaranteed sales. Writing articles is an easy way to engage in cold canvassing Writing the articles gives him something to do while he waits for customers. O SI