Question: 1 point The decision about which evaluation metric to use is based on which key considerations? Using these is the more meaningful approach to measuring

1

point

The decision about which evaluation metric to use is based on which key considerations? Using these is the more meaningful approach to measuring the effectiveness of a communication campaign.

the goal of the campaign

the message being communicated

the selected media format

all of the above

1 point The decision about which evaluation metric to use is

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