1. Possibly in a group discussion, build a scenario relevant for the motor vehicle industry in ten years time. How will people be using their cars? What will they expect in terms of size, performance, and external and interior design?

2. Think about your own buying habits and choices. Where do you specifically choose high-profile branded items, and where are you less concerned? Why? What do you think this behaviour is saying about you?

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1 Scenario for the Motor Vehicle Industry in Ten Years Time In the future people will have increasingly diverse expectations and preferences when it comes to cars Heres a scenario that could be releva... View the full answer