1. Post type: Photo, Status, Link 2. Post Category: (1,2,3) (Company, Brand, Product??) 3. Post Month: Month of a year during which content is posted 4. Post Weekday: Day of the week on which content is posted Post hour: Hour of the day during which the content is posted 6. Paid: Whether the post is paid for promotion or not? 7. Lifetime Post total reach: Reach is the number of people who saw any content from page. 8. Lifetime Post total impressions: Impressions are the number of times any content fr your page entered a person's screen. 9. Lifetime Engaged Users: An Engaged User is an online consumer who responds to of services by clicking, sharing, liking, or commenting on any content or post within a v 10. Lifetime Post Consumers: The number of people who clicked anywhere in your post 11. Lifetime Post Consumptions: The number of times people clicked on any of your cor a story (total count). 12. Lifetime Post Impressions by people who have liked your Page: This is a subset of "L impressions," and it counts impressions mapped to those who have liked the page. 13. Lifetime Post reach by people who like your Page: This is a subset of "Lifetime Post reaches mapped to those who have liked the page. 14. Lifetime People who have liked your page and engaged with your post: This is a sub users," and it counts impressions mapped to those who have liked the page. 15. Comment: Count of users who have submitted a comment on a piece of content on 16. Like: Count of users who have clicked Like on your post 17. Share: Count of users who has shared your post among their friends 18. Total Interactions: This number represents the total of all likes, shares, comments, a Facebook post