1. Pressures for local responsiveness may make it difficultto

A. Complete effectively in more than one internationalmarket

B. Monitor and adapt to changing customer tastes in a largenumber of foreign markets

C. Leverage skills and products associated with a firms corecompetencies from one country to another

2. _________________________is the most appropriatestrategy when there are substantial differences across nations withregard to consumer tastes and preferences, and where cost pressuresare not

A. Localization strategy

B. Transitional strategy

C. International strategy

3. ___________________________ is the mostappropriate strategy when the firm simultaneously faces strongpressures for both cost reductions and localresponsiveness.

A. Localization strategy

B. Transitional strategy

C. International strategy

4. A firm facing low pressures for local responsiveness and fewpressures to contain costs might best pursue a(n)_______________________.

A. Localization strategy

B. Transitional strategy

C. International strategy

Markets are dynamic, and any firm will face competition. Intime, international and localization strategies tend to become lessviable, and managers need to________________________________.

A. Orient their companies toward either a global standardizationstrategy

B. Develop an appropriate exit strategy to withdrawprofitability from markets that become too competitive

C. Revitalize their original strategies with more intense focusto avoid spreading energies too thinly

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