1. Pretending that the COVID 19 pandemic does not exist -- Using Google, Nike, Disney, or Southwest Airlines as examples, pick one of these firms and identify the largest potential threat to the firm, the strategy employed by each firm, and what types of capital budgeting projects would each company use to operationalize its strategy.

2.

There is a lot of talk about world economic events influencing the capital investment decisions of businesses. These events include (but are not limited to) tariffs, record low and negative interest rates around the world, political strive and territorial disputes, some economies in contraction (negative growth), and tax cuts and increases.

Many people today are citing the difficulty of (and possible delay of) capital investment in the current environment -- ignoring the COVID 19 situation. Without getting political --Explain what you believe to be the most influential factor influencing the capital budgeting decision today. How this variable would influence the decision in a positive or negative manner.

Answer rating: 100% (QA)

1 Strategy and Competitive Positioning The largest potential threat facing Nike is stiff competition from other companies in the apparel and sports in... View the full answer