1. Pricing strategy associated with services is typically more complex than the pricing of tangible goods. As a consumer, what pricing issues do you consider while purchasing services? How difficult is it to compare prices among competing services, or to determine the complete price of the service before purchase? What could service providers do to solve these issues?

2. Review the steps in the AIDA model. In what ways has promotion affected you in various stages of this model? Based on the type of product in question, does promotion affect you differently? Does the price of the product (low vs. high) make a difference in how promotion can affect your choices? Explain.