1. 1. Pricing Strategy:

Outcomes: a) Determine a pricing strategy that is suitable for your target market and aligns with the overall positioning of your bar or restaurant. Consider factors such as cost of ingredients, competition, and desired profit margins.

b) Establish different price points for various drink categories, taking into account the perceived value, complexity of preparation, and market demand.

2. Menu Design:

Outcomes: a) Design an attractive and well-organized beverage menu that reflects the brand identity and ambiance of your bar or restaurant.

b) Incorporate visual elements, such as images or illustrations, to enhance the presentation and appeal of the menu.

c) Ensure the menu is easy to read and navigate, providing clear descriptions of the drinks, including any special features or ingredients.