1. Primary data are data that are generated by the researcher through the conduct of studies, interviews or surveys. It is data that does not exist beforehand.

Select one:

True

False

2. Secondary data have several disadvantages because they are not readily available and waste time and money for companies.

Select one:

True

False

3. Primary data collection is inexpensive in terms of time, human resources and money.

Select one:

True

False

4. The product trial is an example of advertising action.

Select one:

True

False

5. Qualitative research allows us to prove or demonstrate facts by providing figures.

Select one:

True

False

6. Observation is a technique that consists of interviewing consumers while they are in action.

Select one:

True

False

7.The distribution channel is a differentiation axis that the company can use

Select one:

True

False

8. Observation avoids some of the biases associated with consumer reporting.

Select one:

True

False

9. In the pricing policy, which policy consists in setting low prices to reach a large clientele?

Select one:

a. Penetration

b. Skimming

c. Alignment with the market

10. During the life cycle of the product, what is the phase during which customers lose interest in the product and sales decrease?

Select one:

a. Maturity

b. Growth

c. Launch

d. Decline