$1$ Private label brands are $\_\_\_\_\_\_\_\_\_\_.$

owned by retailers

stages in brand growth

national brands

exemplars

$2$ Las Vegas' successful $$What Happens Here, Stays Here$$ campaign that began in $2003$ was part of a $\_\_\_\_\_\_\_\_\_\_\_\_\_$ strategy.

trademark branding

service branding

benefit branding

place branding

$3$ Strong brands carry many different types of $\_\_\_\_$and marketers must account for all of them when making marketing decisions.

associations

identities

core benefits

credence goods

$4$ Morton, Ivory, Quaker, Perdue, and Dole are examples of brands that successfully differentiated $\_\_\_\_\_\_\_\_\_\_$ from their competitors.

intangible assets

experience goods

basic services

commodity products

$5$ The $\_\_\_\_\_\_\_\_\_\_$describes how to create intense loyalty and strong customer relationships with customers.

points$-$of$-$parity model

brand resonance model

brand value chain model

brand hierarchy model

$6$ Car insurance is an example of $\_\_\_\_\_\_\_\_\_\_\_\_.$

credence good

experience product

social product

symbolic good

$7$ Trademarks $\_\_\_\_\_\_\_\_\_\_\_.$

were created when an English law passed in $1266$

were first introduced in the early $2000$s

were first seen after the Great Depression

can be traced back to ancient pottery and stonemason$$s marks

$8$ A$($n$)\_\_\_\_\_\_$ is more than a$($n$)\_\_\_\_\_\_$ because it can have dimensions that differentiate it from other offers designed to satisfy the same need.

Brand, product

$9$ Which of the following is NOT a role that brands play for the consumers:

Assignment of responsibility to the product maker

Search cost reducer

Source of competitive

Risk reducer

$10\_\_\_\_\_\_\_\_\_\_$ are the personal value and meaning that consumers attach to the product or service attributes.

Brand associations

$11\_\_\_\_\_\_\_\_\_$ are the attributes that make a brand unique. The reasons why consumers should choose your brand over the competition.

Points$-$of$-$difference

Brand architecture

Points$-$of$-$parity

Frame of reference

$12$ Points$-$of$-$parity are easier to achieve than points$-$of$-$difference.

$$true

false

$13\_\_\_\_\_\_\_$ is the set of all actual and potential buyers who have sufficient interest in$,$ income for, and access to a product.

A market

$14$ All the following are ways to convey a brand's category membership, EXCEPT:

relying on a product descriptor

comparing to exemplars

communicating category benefits

working with higher margins

$15\_\_\_\_\_\_\_$ provide a competitive advantage and the $$reason why$$ consumers should choose the brand over the competition.

Points of Difference

$16\_\_\_\_\_\_\_\_\_\_\_$ is consumers$$ ability to retrieve the brand from memory when given the product category, the needs fulfilled by the category, or a purchase or usage situation as a cue.

Brand image

Brand recognition

Brand recall

Brand identity

$17$ A brand has positive customer$-$based brand equity when $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

it has more points$-$of$-$parity than points$-$of$-$difference.

customers react more favorably to a product if the brand is not identified.

customers react more favorably to a product when the brand is identified than when it is not.

it has larger margins.

what are the answers for all of these questions