Question: 1. Private vs. Organizational Buying Substantial differences can be observed in the way how purchase decisions are taken in companies (B-to-B) compared to the decisions

1. Private vs. Organizational Buying Substantial differences can be observed in the way how purchase decisions are taken in companies (B-to-B) compared to the decisions private persons may take (B-to-C). Please explain these differences by means of two signicant aspects. Give examples for your explanation. Please explain which effects these differences may have on promotion and communication in marketing

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