1. Problem Statement --- The problem being addressed.

2. Challenges & Opportunities --- Background information on the problem.

3. Business Solution --- How management responded to the problem.

4. Lessons Learned/Business Case --- The results from the case that may provide learning points for use by others including economic justifications.

5. Why I Care --- Your conclusions for the impact on the Team Project.

6. References --- A minimum of six sources with at least three scholarly references in addition to the course textbook using APA format

What case study should be about:

Please research and evaluate three EIMS software application packages for Collaborative Marketing for each of the three key marketing management functions: Marketing Planning, Campaign Management, and Customer Analytics. Each must be capable of being deployed via Cloud Computing and facilitate the intended uses in terms of their functionality and scope suitable for digital business implementation.

Write the case study analysis to include a test drive description with sufficient detail for potential software package source selection. Also incorporate the Customer Experience Management lifecycle, as well as implementation of an Ecosystem Marketing Hub that facilitates the management of an interactive marketing value chain via sharing data between trading partners in the business ecosystem