$1$

Profit$-$orientation

$2$

Customer$-$

Competitor$-$

$4$

Sales$-$orientation

Match each of the options above to the items below.

Before setting prices, a new golf course surveys its target market to determine what they expect to pay for greens fees.

A grocery store monitors the prices of its competitor's products and adjusts prices according to how the competitor changes its prices.

A shoe company prices all products with the goal of obtaining a $22$ percent return on investment.

A new movie theater focuses on ticket sales and market share and therefore sets ticket prices lower than competitors and accepts lower profits at first.