$1.$ Psychographic applications in marketing are fascinating; they combine values, personality, and lifestyle variables. Marketers use tools like value segmentation to identify consumer groups with common values. Discuss how personality characteristics can affect consumer behavior, and why these are important from a marketing perspective. How are lifestyles represented by activities, interests, and opinions that can be used to identify consumer segments for various offerings.

$2.$ Our world is always changing, and organizations now have expanded their focus from profit to the triple bottom line: Profit, People, Planet. Discuss some of the ways in which consumers and organizations use marketing for socially responsible purposes. Explore why this focus and actions can lead to greater consumer interest, preference and allegiance.