$1.$ Purpose $of$ the Assignment and Learning Outcomes

Upon completion $of$ this assignment, students have:

$*$ Prepared high$-$quality written reports and presentations with accurate references and citations

that demonstrate professional and ethical standards.

$*$ Critically interpreted and evaluate data collected and suggest potential trends and implications.

$*$ Used Statistics Canada$s$ database $to$ drill down and locate detailed demographic data for $a$

specific location.

$*$ Located, selected and qualified sources $of$ social and psychographic research.

$*$ Compiled demographic and psychographic research for a chosen community and synthesize

information into $an$ infographic.

$2.$ Instruction$\frac{s}{D}$etails: formatting and submission information

Part $1$: Community Demographics$-$ Infographic $-$ Group Assignment

Objective: The objective $of$ this assignment $isto$ enable college$-$level students $to$ apply their

knowledge $ofsecondary$ research, marketing principles and data visualization using Tableau

$(https\frac{\text{:}}{\frac{?}{?}}www.$tableau.$co\frac{m}{a}$cademi$\frac{c}{s}$tudents$)to$ conduct $in-$depth demographic research for $a$

chosen community within the Greater Toronto Area $(GTA).$ Students will analyze Statistics Canada's

database $to$ gather detailed demographic data for the selected community and synthesize the

information into $an$ informative and visually appealing infographic. The students' work should focus

$on$ how $secondary$ demographic data can bring value $to$ a local business with operations $in$ Canada

that they have chosen $as$ their assignment subject.