$1.$

Question $1$

A marketer creates a SMART goal for an upcoming social media campaign. They are still determining when the goal should be reached by$.$ Why is it important for a SMART goal to be time$-$bound?

$1$ point

Without a deadline, the goal is unattainable and unrealistic.

Without a deadline, there are no numbers to track and measure along the way.

Without a deadline, the goal is not specific enough to know if you've achieved it$.$

Without a deadline, there's no way to know if you are making progress at a good pace.

$2.$

Question $2$

Consider the following SMART goal:

Increase the email open rate to at least $20\%$ by the end of quarter three by creating more engaging and informational emails.

What part of the goal is measurable?

$1$ point

$$by the end of quarter three$$

$$increase the email open rate$$

$$by creating more engaging and informational emails$$

$$to at least $20\%$

$3.$

Question $3$

Consider the following SMART goal:

Use the email marketing software to remove all list subscribers that have not opened a message in over six months by March $31$st$.$

What part of the goal is specific?

$1$ point

$$by March $31$st$$

$$email marketing software$$

$$that have not opened a message in over six months$$

$$in over $6$ months$$

$4.$

Question $4$

As a digital marketer for a tutoring business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.

$1$ point

How often do you help your child with homework?

How far do you live from the tutoring center?

How many days a week does your child do homework?

What grade is your child in$?$

$5.$

Question $5$

As a digital marketer for an amusement park, you are segmenting your email list to reach families with young children who live in large cities. To further tailor your emails to the customer, you are interested in learning more about the audience$$s demographic data.

What questions will help you determine the audience$$s demographic data? Select all that apply.

$1$ point

Are you in a middle or upper$-$management position at work?

Do you follow a vegan or gluten$-$free diet?

How old are the children in your family?

Do you book family activities online?

$6.$

Question $6$

As a digital marketer for an online jewelry business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.

$1$ point

How often do you make a purchase from our website?

What is your typical price range for a piece of jewelry?

Are you interested in following jewelry trends?

What jewelry products have you purchased in the past?

$7.$

Question $7$

A marketer creates an email. Why should they include body copy?

$1$ point

To highlight the features instead of the benefits

To describe how the content helps the reader

To tell readers what you are offering

To encourage readers to make a purchase

$8.$

Question $8$

In the past month, your email list added $3,593$ subscribers and had $488$ unsubscribes. The list total is $87,323.$ What is the calculation for the list$$s growth rate?

$1$ point

$[87,323/(3,593-488)]$ x $100$

$[(3,593-488)/87,323]$ x $100$

$(87,323$ x $100)/(3,593-488)$

$[(87,323-488)/3,593]$ x $100$

$9.$

Question $9$

In your last email send, you delivered $23,019$ emails, had $10,399$ email opens, $3,162$ link clicks, and $771$ purchases. How would you calculate the purchase conversion rate?

$1$ point

$771/10,399($purchases $/$ emails opened$)$

$3,162/10,399($link clicks $/$ emails opened$)$

$771/23,019($purchases $/$ emails delivered$)$

$23,019/3,162($emails delivered $/$ link clicks$)$

$10.$

Question $10$

As a digital marketer, you send $250,070$ emails as part of an email marketing campaign. The emails received $48,320$ unique opens and $4,813$ clicks. How would you calculate the click$-$to$-$open rate?

$1$ point

$48,320/4,813($unique opens $/$ total clicks$)$

$250,070/4,813($emails delivered $/$ total clicks$)$

$4,813/250,070($total clicks $/$ emails delivered$)$

$4,813/48,320($total clicks $/$ unique opens$)$