$1.$

Question $1$

Your UX design team is into the ideation phase of the design process. You lay out the ground rules of ideation. What should you say? Select all that apply.

$1$ point

In the ideation phase, there is no judgment of ideas.

In the ideation phase, throw out the really crazy ideas.

In the ideation phase, come up with lots of ideas.

In the ideation phase, categorize the ideas that are feasible and those that are not.

$2.$

Question $2$

The UX design team has settled on a few ideas that they think are viable for the design. What is the best action the design team should take to decide on the best option for the design solution?

$1$ point

Have the client review the ideas and select the one that they like best.

Create designs for each solution and identify which one meets the user needs and the scope of work requirements.

Ask users to test the ideas to see which one seems to resonate the most.

Have the design team vote to see what the majority likes.

$3.$

Question $3$

Your UX design team is partnering with the client$$s marketing and branding team. What elements should your team discuss with the client team to help ensure the design choices are on target? Select all that apply.

$1$ point

Competitors

Tone

Company hierarchy

Voice

$4.$

Question $4$

Your client has asked you how the UX design team determined the users$$ needs that they will address in the design. How should you respond?

$1$ point

The user testing results from the initial wireframes provide insight to the UX design team about what the users really want.

The ideas from the brainstorming sessions provide the direction the UX designers will take to address the users$$ needs.

The empathy maps, personas, user stories, and user journey maps are all research that will help us define the needs that the design will address.

The business problem and the discussions with the client team inform the UX design team about the users$$ needs to address in the design.

$5.$

Question $5$

Your UX design team is merging the insights from empathy interviews, personas, user stories, and user journey maps to determine a focus for the scope for the app the team will design. What will the team create to help focus the scope for the design?

$1$ point

A product map and overview

A product vision statement

A product prototype for users to test

A product goal statement

$6.$

Question $6$

You have advised your UX design team that the goal statement they are crafting should answer the questions: who, what, why, and how. The team asks you where they should get this information from. What would you tell them?

$1$ point

The insights that came out of the ideation phase brainstorming sessions

The approved statement of work

The user research that has already been conducted in the empathy phase

The client interviews and due diligence that was done prior to the project starting

$7.$

Question $7$

During the ideation phase, you ask your team to identify potential competitors and identify their strengths and weaknesses. What is this called?

$1$ point

A comparative audit

A competitive audit

A partner audit

A team audit

$8.$

Question $8$

You are conducting a competitive audit and have decided to start with a direct competitor. Why would you focus on a competitive audit of a direct competitor? Select all that apply.

$1$ point

They have similar products to yours and focus on the same audience.

They have similar products to yours but focus on a different audience.

They are trying to solve the same problem as you.

They have the same audience as you, but your products are in different industries.

$9.$

Question $9$

You have asked your team to conduct a competitive audit. You tell them that in general, competitive audits are really useful and have a lot of benefits for the design research. But there are some limitations$.$ What are some limitations of competitive audits? Select all that apply.

$1$ point

They can be biased depending on the designer who is conducting the research and their perception of the product or company they are researching.

The research can be interpreted incorrectly.

They can stifle creativity.

The research may be skewed if the product is older or the business has had turnover.

$10.$

Question $10$

You ask your team to do the $$How might we$$ exercise during their ideation. They are struggling to come up with $$How might we$$ phrases. What tips should you offer your team as they work to come up with $$How might we$$ phrases? Select all that apply.

$1$ point

Focus on the potential pitfalls.

Explore the opposite.

Break the point of view into pieces.

Amp up the good.