(1) Read Bernard Marr's "Big Data Case Study Collection: 7 Companies that really Get Big Data". (2) Using no more than 750 words in answering each question, respond to the following: a. If you were to create a table that summarizes the how each featured company applied big data in their strategy/operations, how would you present it? b. Of the 7 company cases presented, which company stands out for your group as the one that best showcases how big data can be used competitively? Give at least reasons why? c. Based on what you read, what elements need to be in place for a company to successfully use big data? Cite specific examples from the case to support your points.