1. Read the article: Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York. and then perform the following:

Provide some customer retention strategies which benefits organizations

What actions are involved before the final decision to buy or consume a product and services?

2. Using what you have learned from the course materials and other sources in Unit 1 and in Unit 2, consider your own behavior as a buyer. Think about the kinds of things that move you to make purchases, both large and small, and then answer the following:

Before making a major purchase, what types of data do you gather?

What types of data are most compelling to you? Do you buy impulsively?

If so, what type of products do you buy impulsively?

Are there ways in which you want to improve your own consumer behavior?

3. Take a moment and reflect on the topics introduced in this Unit.

Formulate at least one question that arose while you were reading the material and completing the assignments.

Was there anything in this Unit that surprised you or caught your attention? Explain.

The Portfolio Assignment entry should be a minimum of 500 words and not more than 750 words. Use APA citations and references if you use ideas from the readings or other sources. This assignment is graded by the instructor.