Question: 1 . Read the Case Analysis Coach ( Harvard Course Pack ) and summarize what you learned. 2 . Selling is not the most important

1 .

Read the Case Analysis Coach

(

Harvard Course Pack

)

and summarize what you learned.

2 .

Selling is not the most important part of marketing. Explain why or why not

. 3 .

The digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses. Describe the advantages that you as a consumer have today that your parents or grandparents didn't have.

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