Question: 1 . Read the case text assigned to your group. 2 . Carry out a 5 forces analysis of the primary industry in which your
Read the case text assigned to your group. Carry out a forces analysis of the primary industry in which your group's company operates. This analysis entails identifying the relative strength of the surrounding forces Bargaining power of suppliers; Bargaining power of buyers; Threat of new entrants; and, Threat of Substitutes Explain your justification for your assessment of each of the forces. Then, describe the nature of competition within the industry. Consider: Are there a small number of competitors or a large number? How fierce is the competition? Are there a lot of new competitors, or are there a small number of wellestablished incumbents? for air france
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