Question: 1 . Read through: a . How Causewashing Deceives Consumers - Truth in Advertising; and b . Unmasking Causewashing: How it Serves as Hidden False

1. Read through: a. How Causewashing Deceives Consumers- Truth in Advertising; and b. Unmasking Causewashing: How it Serves as Hidden False Advertising (thelangelfirm.com)
2. Using Google, research a specific organization (from Canada if possible) accused of causewashing. In your post, explain or post an image of what the organization was being accused of causewashing.
3. In your own thoughts, what are the concerns of causewashing in this context? How does causewashing affect the brand and consumer confidence?
4. What would you recommend the organization do as an alternate, ethical means of corporate philanthropy, giving, volunteerism or sponsorship as part of their CSR strategy instead?

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