1 Requirements 1. Identify each value-chain activity listed at the beginning of the exercise with one of the following value-chain categories: a. Design of products and processes b. Production c. Marketing d. Distribution e. Customer service 2. Use the list of preceding cost drivers to find a reasonable cost driver for each of the activities in ATC's value chain. A. Perform market research on competing brands B. Design a prototype of the phone app and the security camera C. Test the compatability of the phone app and the security camera D. Make necessary design changes to the prototype based on testing performed in C above. E. Manufacture the security cameras F. Attend trade shows to make wholesalers aware of the camera G. Process orders from the trade show orders and wholesalers H. Deliver the security cameras to the wholesalers I. Provide online assistance to the security camera users J. Make additional design changes to the security camera based on customer feedback