1. Review the description of the 4 P’s of Innovation
2. Identify an innovation from the 2023 CES Show and plot where you believe
this innovation should be positioned on the 4 P’s model. (1 mark)
3. Identify 4 past innovation activities from the same company and plot these
on the 4 P’s model as well. (4 marks)
4. What is your perspective on the company’s innovation strategy based on this
pattern from your mapping? Where is their innovation focus? What are their
strengths? Provide rationale for your answer. (5 marks)
5. Finally, looking ahead, where could/should this company be concentrating?
Where is it vulnerable and therefore where are there new targets for
strategic innovation?