1. Review the table below and explain why it is important for customer service to address this.

Behaviour	Importance for customer service
Acknowledging and greeting customers
Complaint and dispute management
Empowerment of different levels of personnel to resolve complaints, disputes,
Service issues and customer compensation
Loyalty programs
Presentation standards for customer environment, customer service personnel, and documents and promotional materials
Pricing guarantees
Product quality
Refunds and cancellation fees
Response times
Service guarantees
Training staff for customer service and complaint handling