1) Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

		information search
		purchase decision
		alternative evaluation
		postpurchase behavior
		problem recognition

2) Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as

		relational sources.
		public sources.
		personal sources.
		stakeholder sources.
		marketer-dominated sources.