1. Scenario analyses are written in rather general terms

True

False

2. Companies sometimes try to reduce risk by using an related diversification strategy

True

False

3. Why are direction and momentum important?

a) all of the other answers are correct

b) it also involves ensuring the plans are linked to the business strategy.

c) unless a plan is in place, managers may well focus on just whatever is in front of them, just "putting out fires."

d) it declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.