1. Segmentation, Targeting and Positioning are regarded as essential foundational elements for any Marketing Plan. In your response include an explanation of each element, provide examples to support your ideas and explain why you feel they are essential.

2. Explain the PESTLE analysis tool and how it might be used to assist in the launch of a new product, such as an electric vehicle, into the market. Provide examples to support your explanation.

3. Your company has many years of experience in the dental supply industry, offering the same traditional product line of toothbrushes for the last 20 years. While there have been some modifications over the period, you have been considering introducing a new laser teeth whitening tool and you feel that now is the time to bring your idea to market. What process would you follow to see if this would be a worthwhile addition to your product line? Explain this process.