Question: 1. Segmenting-Targeting-Positioning (STP) is the first step when formulating a marketing strategy. What is positioning? Why is it crucial in marketing? How are the macro-

1. Segmenting-Targeting-Positioning (STP) is the first step when formulating a marketing strategy. What is positioning? Why is it crucial in marketing? How are the macro- and micro-environment analysis tools useful when preparing the positioning statement? 2. The article Social Media Shaping Consumer Behavior (Dessart, Veloutsou, & Morgan-Thomas, 2015; Campbell, Ferraro & Sands, 2014; Narwhal & Sachdeva, 2013), emphasized the role of digital technology as a precursor to changing social interactions. What are the contributions of ICT technology to the way-of-life of todays generation? Why is it essential to understand technology usage when formulating a marketing strategy?

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