Question: 1 . Select a good or service that you have purchased recently. Try to retrace the relevant steps in the buyer decision process as you

1 .

Select a good or service that you have purchased recently. Try to retrace the relevant steps in the buyer decision process as you experienced it

.

Which steps were most important to you? Which steps were least important?

2 .

Why has the in

-

store use of hidden cameras become so popular? Is this

video mining

ethical? If not, how could it be made more acceptable?

3 .

Select a product made by a foreign company and sold in Canada. What is the product

s target market? What is the basis on which the target market is segmented? Do you think that this basis is appropriate? How might another approach, if any, be beneficial? Why?

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