1) Select and evaluate a recent (within the last 12 months) consumer promotion tactic that you thought was effective. Include your rationale. * consider looking into similar product categories as your Major project.

2) Identify the consumer sales promotion objective of the above tactic. (see text page 385

) 3) Would this be an effective strategy to contribute to your Marketing Communications Objectives? How? Consider your target markets psychographics, behavioural segmentation, and media consumption habits