• 1. Select three pricing strategies from the following list: 
• a. Cue to quality pricing 
• b. Absolute numbers and relative numbers pricing 
• c. Contextual frame pricing 
• d. Mood inductions pricing 
• e. End in nine pricing 
• f. Mental accounting pricing 
• g. Compromise effect pricing 
• h. Referent pricing 
• 
  
• 2. For each strategy you select, address the following prompts: 
• a. Using research and course resources, in your own words, define the three selected strategies. 
• b. Provide a brief example of the three selected strategies. 
• c. Describe a recent instance in which each of these strategies influenced you to make a purchase.

Answer rating: 100% (QA)

Cue to quality pricing A price cue is defined as any marketing tactic used to persuade customers that prices offer good value compared to competitors ... View the full answer