Question: 1. Select two businesses that are competitors in the same industry and that use their websites for electronic commerce. 2. Explore these websites in detail.
1. Select two businesses that are competitors in the same industry and that use their websites for electronic commerce.
2. Explore these websites in detail.
3. Discuss the business strategies, product offerings and target markets for each organization. Utilize other references as appropriate in researching this information such as annual reports or trade press articles.
4. Describe the e-commerce capabilities available on each web site and how these e- commerce capabilities support the organizations business strategies.
5. Prepare an evaluation of each businesss website in terms of its functions, user friendliness, and ability to support the companys business strategy. Which website does a better job and why?
6. Make some recommendations to improve each of the websites.
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