1. Separate performance evaluations are most commonly used when:

a. Selective distribution is used

b. The number of channel members is very small

c. Channel member performance data are easy to obtain

d. Exclusive distribution is used

e. The number of channel members is very large

2. According to the text, the INSEPARABILITY OF SERVICES means that the service provider as compared to the goods provider has:

a. No opportunity to franchise the service

b. No way of packaging the service accurately

c. No way to customize the service according to needs

d. a situation in which the channel and service are viewed as the same

e. No basis for differentiating the service (vis-a-vis competition)

3. Which of the following is NOT among the advantages offered by electronic marketing channels (EMCs):

a. Data-based management and relatonship capabilities

b. Global scope and reach

c. Convenience/rapid transaction processing

d. Instant fulfillment of purchase and delivery logistics

e. Information processing efficiency and flexibility

4. Which of the following was NOT cited in the text as a disadvantage of electronic marketing channels?

a. Clutter and confusion of the Internet

b. Lack of contact with actual products

c. Non-purchase motives of shopping not addressed

d. Logistics costs are at least double