1. Serendipity is an advantage for:

A. Focus Groups

B. Observation Techniques

C. In- Depth Interviews

2. The following are the disadvantages of Observation technique:

A. The observed episode might not be the general behavior of the individual

B. It is expensive

C. Two judges looking at the behavior might interpret the result differently

D. Facial expressions might not reveal all

E. a,b,c

F. a,b,c,d

3. In these situations, it is better to observe than to ask:

A. How people move around the store

B. The brand customers buy in a store

C. How much time they spend looking at an exhibit

D. Whether they enjoyed their dinner last night

E. a,b,c

4. The role of a moderator includes:

A. Not to allow any one participant dominate the discussion

B. Making sure the discussion is on track at all times

C. All

D.Not allow participants interrupt one another