1 Service-dominant logic is not really about services rather than goods, but it is a new way of looking at marketing in which a.Services are better than goods because they never go off or get broken b.Humans use their skills to benefit other humans- and reciprocally benefit from others' skills - through service-for-service exchange c. All of these options d.Services need to be made more tangible in order to benefit from added value Q2 According to Haslam (2017), which we studied in Week 2, academic social researchers place an emphasis on: a. Developing new statistical methods that are specific to individual client businesses b.Codification (linking observations with theory through coding) and theoretical interpretation c.Complicated statistical models that no-one can understand d.Developing theory that is specific to individual client businesses Q3 Causal research based on clearly-defined problems: a.Is typically used to understand the relationships between two or more variables b.Is normally used to describing phenomena, characteristics or functions c.Often uses open-ended questions to collect detailed information d.ls usually based on focus groups and in-depth interviews Q4 A marketing researcher wishes to test the hypothesis that there is a correlation between survey responses regarding customers' satisfaction with a firm's service performance (measured with a 5-point Likert-type scale) and those customers' likelihood of recommending the firm to friends an family(measured with a 5-point Likert-type scale). Which of the following tests should that researcher select? a. The Pearson's Correlations Coefficients test b.The t-test cThe Kruskal-Wallis H-test d.The Kendall's tau correlations test Q5 The basis for many of the consumer decision-making process models that we now use is the Enge-Blackwel-Miniard Consumer Decision Model (Engel Kollat and Blackwell,1968).Which one of the following does not belong to the five main Decision Process steps ofthis model? a. Problem/need recognition b.Purchase decision and post-purchase evaluation c. Maximisation of perceived utility d.Information search and evaluation of alternative Q6 While evaluating the assumptions for an ANOVA test, a marketing researcher finds that the Shapiro-Wilk procedure results in a p-value of 0.055.In these circumstances, which of the following courses of action should the researcher choose? a. Because at least one of the groups distributions difer from normality they should therefore use the nonparametric equivalent Kruskal-wallis H-test instead b. Because the groups being tested have non-homogenous variances they should use the Brown-Forsythe Robust Estimation of Means option within the ANOVA procedure c.Because none of the groups' distributions differ from normality they should therefore continue with the ANOVA test d.Because at least one of the two distributions differ from normality they should therefore use the nonparametric equivalent'Kruskal-Wallis H.test instead Q7 Removing the distinction between goods and services and in so doing providing a 'unified' theory of marketing is one of the principles of? a. Full service restaurants b.Service-driven marketing c.Booms and Bitner's additional three Ps for services marketing d.Service-dominant logic Q8 in the Week 6 Tutor Presentation Video, Steven discussed Saren's (2010) question "ls marketing a science? .The answer to this was? a. Yes-because online shopping happens at the speed oflight b. No-because Service-Dominant Logic would not work under scientific conditions c.No-because it does not have a central theory that permits predictions d.Yes-because shoppers obey the fundamental laws of "consumer nature" Q9 Which of the following best describes an issue of concern in research ethics? a.Respondents' right to withdraw from the study is made clear b. All of these options c .Respondents can be contacted by the research team even after the data are collected d.if the benefits of the research merit it, respondents can be coerced into participating Q10 When sampling, making sure that we accurately target our population of interest enhances the validity of our data by: a. None of these options b. Ensuring that we will get honest and truthful answers c.Ensuring that we will get answers to every question that we ask d.Ensuring that we get answers from the people whose behavlour / opinions we are actually interested in