1-________ should be stated in quantitative terms to permit reasonably precise measurement.

Long-term objectives

Corporate objectives

Financial objectives

Marketing objectives

2-

When a firm possesses the capabilities capabilities whereby it can serve customer needs better than anyone else, that firm has a:

		right-sizing advantage
		business-unit strategy advantage
		cost advantage
		competitive advantage

3-

1. Detailed information about the actions marketing will carry out is known as the:

   		annual plan
   		strategic plan
   		marketing plan
   		customer plan

4-

1. Organizations design ________ to provide a total integration of efforts that focus on achieving the area's stated objectives.

   		business-unit strategies
   		goals and objectives
   		functional strategies
   		implementation strategies

5-

When will all of these activities be performed?" is one of the questions answered in the ______ section of the marketing plan.

		marketing implementation
		evaluation and control
		goals and objectives
		SWOT

6-I

n a market-oriented organizational structure, those in the organization with the highest customer contact are prioritized, which is/are

		shareholders
		CEO
		middle managers
		frontline employees

7-

As business thinking has evoled, companies put their emphasis on _________planning.

		profit-maximization
		product-focused
		customer-focued
		return-to-shareholders

8-

The planning process begins with an in-depth analysis of the organization's internal and externa; environment, which is often refered to as:

		organization analysis
		situation analysis
		business analysis
		Corporate analysis

9-

1. An external environment analysis involes these factors:

   		competitive, economic, political, legal/regualtory, and technological
   		competitive, economic, political, legal/regualtory, technological, and sociocultural
   		competitive, economic, political, legal/regualtory, technological, sociocultural, and international
   		competitive, economic, political, legal/regualtory, technological, sociocultural, and geographical

10-

Looking into the future, you can use historical data to help determine what people will purchase, which is called

		predicitve resource allocation
		game theory
		predictive analytics
		cloud-based computing

11-

1. There is a lot of data around, so much so that ______ of marketers don't know what to do with it.

   		25%
   		10%
   		33%
   		60%

12-

The first part of a situation analysis involves looking at your company's

		internal environment
		the competition
		the economics of the market
		the market potential

13-

Which of the following fits under the technology aspect of an external analysis.

		patent reform
		exports
		rise of unmarried couples
		5G