$1.$ Should Philips enter the B$2$C LED market? Consider the size and potential of the B$2$C market compared to the B$2$B market. Discuss any potential risks, including cannibalization of the B$2$B segment.

$2.$ If Philips decides to enter the B$2$C market, develop a comprehensive marketing strategy that includes:

a$.$ Customer Value Proposition$/$Positioning: How should Philips position the LED bulb in the B$2$C market? Should the emphasis be on cost savings, environmental benefits, or another value proposition?

b$.$ Distribution$/$Channel Strategy: Which channels should Philips use to distribute the LED bulbs, and why? Consider the implications of different retail environments.

c$.$ Pricing Strategy: What price should Philips set for the LED bulb in the B$2$C market? Justify your pricing decision based on market data and competitive positioning.

d$.$ Promotion Strategy: Outline a promotion plan that aligns with your positioning and channel strategy. How will you communicate the value of the LED bulbs to target consumers?

$3.$ Address potential challenges Philips might face with the B$2$C market entry, such as competition, consumer price sensitivity$,$ and regulatory changes. Provide recommendations on how to mitigate these challenges.